Tag: Covid-19 Fundraising

Online Webinar (CFRE Credits)

This session will provide a deep dive into the strategy and mechanics of using vanity email accounts for senior leadership to smooth out your acknowledgment and other letter processes. Two colleagues at the Wharton School will share insight into the process and partnerships needed to send out messages from audiences of one individual donor, to 200+ board members, to thousands of alumni in regions impacted by global events. They will offer step by step detail, in addition to an overview of the opportunities that such correspondence provides. The School knows right away if an email bounced (as opposed to waiting for weeks or months for an item to bounce back via snail mail), and recipients often respond and find opportunities to engage in deeper ways. We often stand by the tradition of paper acknowledgments on letterhead in higher ed and nonprofit organizations, which fits for some leadership styles and institutions, but your friends at Wharton are here to reassure you – donors not only get these email messages more promptly, they respond with increasing frequency and appreciate the personalization that Wharton is able to infuse into each note.

Learning Objectives:

  1. Share the value of operating a vanity senior leadership account to manage authentic, high volume acknowledgments and other messages in lieu of paper letters

  2. Step by step walkthrough of the process and tech sources needed
    1. Highlighting the partnerships which make such a process possible
    2. Sharing the benefits
    3. Increased engagement and trust in the institution among donors who feel recognized and appreciated

Abigail Watson, Director of Donor Relations, University of Pennslyvania 
Abigail Watson is the Director of Donor Relations at the Wharton School of the University of Pennsylvania. She has worked in higher ed stewardship, donor relations, and development for 10 years+, with previous roles at Barnard College and Marymount Manhattan College.

Issac Mason, Associate Director of Stewardship, University of Pennslyvania 
Issac Mason is Associate Director of Stewardship at the Wharton School of the University of Pennsylvania. He has held prior roles in development, institutional partnerships, and gift operations at Carnegie Mellon University and the Human Rights Campaign (HRC).

Member: FREE
Nonmember: $75

Visit our Philanthropy Events Calendar for more webinars related to fundraising during Covid-19 economic crisis. Maintained by Chase Solutions inc.

AFP MA

Location: WEBINAR

In-person events are gone, individual meetings have changed, the staff is remote, strategic plans seem obsolete, and the fundraising needs continue to grow while your resources diminish. How do we keep our donors engaged and supporting our new fiscal reality? How do you stay motivated and keep your colleagues and constituents motivated? Where do you get stuck?

Join us for a review of creative responses to our 2020 reality and conversations about your strategies moving forward. Every development office struggles to create and implement well-balanced fundraising plans – what does that look like in a constantly changing landscape? Prioritizing limited resources and staff time requires strategic choices and intentional management approaches, whether you are a 200- or a 2-person development team. Bring your best ideas and most perplexing issues as we work collaboratively to support our organizations and deepen our professional networks.

PRESENTERS

Elizabeth Saltonstall, Founder & Principal or Saltonstall Consulting. Elizabeth began her advancement career as a member of the Harvard University Development Office. While there, she coordinated university-wide principal gifts cultivation, solicitation and stewardship, and worked closely with Harvard’s president, provost, academic deans, vice president of alumni affairs and development, and senior development staff across 10 faculties during the University’s $2.1 billion campaign. In addition, she solicited seven-figure gifts, staffed the Campaign Executive Committee, and led infrastructure, technology and software improvement efforts.

Saltonstall Consulting provides a full spectrum of advancement services to nonprofits and leadership in transition, and to organizations looking to raise their fundraising performance to the next level. As she works to deliver high-level strategic thinking, operational analysis, implementation planning and advising to her clients, Elizabeth adeptly builds team consensus, strengthens donor-centric practices, and initiates time- and cost-saving efficiencies and technologies. Her clients represent multiple sectors, from the arts and community foundations, to volunteer-driven organizations, to independent schools, health care, and major universities. Elizabeth has deep personal and professional experience in many roles in independent schools: student, volunteer alumni leader, current and past parent, interim director of development, campaign steering and development committee member, and fundraising consultant.

More than two decades of volunteer service has also enhanced Elizabeth’s ability to better serve clients. Officer-level appointments on boards and steering committees, as well as key volunteer roles for alma maters and community-based organizations, have provided her with hands-on experience in all facets of advancement and governance. She co-founded the Independent Advancement Consultants of Massachusetts, a consortium of colleagues whose experiences serve as a rich resource to Elizabeth’s clients. In the private sector, Elizabeth has served on the Board of Directors of the Barringer Crater Company since 1998. This family-owned enterprise helps preserve and promote the Barringer Meteorite Crater near Flagstaff, Arizona.

Beth Garvin, Founder & Principal or Elizabeth Garvin Consulting. An independent consultant, Beth Garvin has 30 years of experience in development and alumni relations and is recognized for her ability to strengthen organizations in the midst of change. Whether serving as an interim leader, or providing advice on specific projects, she focuses on aligning the organization to maximize fundraising, create substantive engagement opportunities for donors and friends, and leverage marketing and communications. Beth also works with nonprofit boards on governance issues and the board role in fundraising. Recent clients include Emerson College, MGH, Harvard University, Nantucket Cottage Hospital, Merrimack College, The Discovery Museums, Physicians for Human Rights, New England Conservatory, and Lahey Clinic. She served as Senior Fellow at Eduventures, a research and consulting firm specializing in higher education.

As Vice President of Institutional Engagement at Rhode Island School of Design (RISD), she revitalized development operations with significant increases in gifts to scholarship endowment, parent fundraising, sponsored research, and enhanced engagement for alumni and parents. As Executive Vice President and CEO of the MIT Alumni Association from 2003-2008, she lead a staff of 90 and 7,000 volunteers in support of a wide range of on-campus, national, and international activities, web and print communications, programs for entrepreneurs, and extensive fundraising. While at MIT for over 20 years, she served in various fundraising positions, and played an active part in two comprehensive capital campaigns raising $700 million and $2 billion.

In 2002, the MIT Alumni Board recognized Beth as an Honorary Member of the Alumni Association, the highest award given to non-alumni at MIT.

Specialties: Fundraising and alumni relations, nonprofit board governance, volunteer partnerships, communications strategies, constituent relations, leadership within complex organizations, managing transition and change.

Member: $20
Nonmember: $35

Visit our Philanthropy Events Calendar for more webinars related to fundraising during Covid-19 economic crisis. Maintained by Chase Solutions inc.

AHP

Free AHP Webinar on the next phase of development communications during Covid-19 crisis.

The spread of COVID-19 across the United States this spring was an unprecedented crisis for hospitals and health systems. Leadership scrambled to accommodate the operational demands of incoming cases. Development officers were enlisted to serve on multiple fronts, from supporting communications to acquiring PPE and transporting supplies. Donors called in, anxious to help, eager to contribute emergency funds and make gifts-in-kind of food and supplies.

As we approach summer, health care systems are better prepared to manage a continuing pandemic, but uncertain of its course or duration. For Advancement leaders, the challenge is to transition from a need-based framework to an opportunity-based one. But how do they simultaneously pursue their pre-virus priorities? How has COVID changed what will resonate with donors?

SteegeThomson, a firm devoted exclusively to nonprofit fundraising and marketing communications, will facilitate a webinar featuring a panel of AHP members sharing what they are hearing from donors and how they are preparing their messaging for the next phase of the COVID pandemic. 

When quarantining eases, competition for philanthropic dollars across the nonprofit sector will be intense. Fundraisers must be prepared to tell the story of the impact they have made in the community, what needs remain, and how the institution’s vision has evolved. Those organizations that have thought through the case for support will be in a better position to capture donor interest and have productive conversations.

During the webinar, you’ll hear recommendations for how you can update messaging, reinforce your brand, raise visibility, and cultivate donors in the next phase of the COVID era.

SPEAKERS:

  • Patricia LaPera, President, SteegeThomson Communications
  • Denise Portner, Senior Vice President, SteegeThomson Communications
  • Carol Parlin Prushan, Vice President and Chief Development Officer, Einstein Healthcare Network
  • Michele Gagne, Managing Director of Development, Massachusetts General Hospital
  • Erin B. Northrop, Senior Managing Director of Development, Massachusetts General Hospital

COST:

AHP Members: Free 
Non-members: Free