WEBINAR: Using Vanity Email Accounts for more Engaging and Efficient Acknowledgments and Senior Leadership Messaging (ADRP)
Online Webinar (CFRE Credits)
This session will provide a deep dive into the strategy and mechanics of using vanity email accounts for senior leadership to smooth out your acknowledgment and other letter processes. Two colleagues at the Wharton School will share insight into the process and partnerships needed to send out messages from audiences of one individual donor, to 200+ board members, to thousands of alumni in regions impacted by global events. They will offer step by step detail, in addition to an overview of the opportunities that such correspondence provides. The School knows right away if an email bounced (as opposed to waiting for weeks or months for an item to bounce back via snail mail), and recipients often respond and find opportunities to engage in deeper ways. We often stand by the tradition of paper acknowledgments on letterhead in higher ed and nonprofit organizations, which fits for some leadership styles and institutions, but your friends at Wharton are here to reassure you – donors not only get these email messages more promptly, they respond with increasing frequency and appreciate the personalization that Wharton is able to infuse into each note.
- Share the value of operating a vanity senior leadership account to manage authentic, high volume acknowledgments and other messages in lieu of paper letters
- Step by step walkthrough of the process and tech sources needed
- Highlighting the partnerships which make such a process possible
- Sharing the benefits
- Increased engagement and trust in the institution among donors who feel recognized and appreciated
Abigail Watson, Director of Donor Relations, University of Pennslyvania
Abigail Watson is the Director of Donor Relations at the Wharton School of the University of Pennsylvania. She has worked in higher ed stewardship, donor relations, and development for 10 years+, with previous roles at Barnard College and Marymount Manhattan College.
Issac Mason, Associate Director of Stewardship, University of Pennslyvania
Issac Mason is Associate Director of Stewardship at the Wharton School of the University of Pennsylvania. He has held prior roles in development, institutional partnerships, and gift operations at Carnegie Mellon University and the Human Rights Campaign (HRC).