One silver lining of work remotely: those who manage your database may have fewer interruptions and more time to focus on donor data. Tracking donors’ interests and interactions and adapting your offerings to them is a surefire way to elevate your fundraising results. But it takes a lot of time and attention to maintain accurate and up-to-date information on your supporters. Learn ow to identify trouble spots in your data and develop plans for correcting them. Plus, you’ll get tips for creating a user manual to standardize practices and ensure continuity during staff transitions.  This webinar is worth 1.25 CFRE credits.

Nonprofits nationwide are reeling from a perfect storm caused by the pandemic and the stock-market crash. It can be difficult to know how to maximize your time and which donor relationships to prioritize when everything feels urgent. Learn from a prospect researcher and a fundraiser how to mine your databases to find key donors who have both the capacity and inclination to give generously to your cause. Includes tips for setting criteria to rank donors, prioritizing those with the greatest potential, reviewing and updating your lists of potential donors, and ensuring that your record-keeping is consistent. This webinar is worth 1.25 CFRE credits.

Senior Director, Prospect Development
University Development and Alumni Relations
University of California San Francisco

Director of Prospect Management and Advancement Research
NOVA Southeastern University