WEBINAR Fundraising in a Crisis: Focus on Donors Most Likely to Give (Chronicle of Philanthropy)

Nonprofits nationwide are reeling from a perfect storm caused by the pandemic and the stock-market crash. It can be difficult to know how to maximize your time and which donor relationships to prioritize when everything feels urgent. Learn from a prospect researcher and a fundraiser how to mine your databases to find key donors who have both the capacity and inclination to give generously to your cause. Includes tips for setting criteria to rank donors, prioritizing those with the greatest potential, reviewing and updating your lists of potential donors, and ensuring that your record-keeping is consistent. This webinar is worth 1.25 CFRE credits.

ANTHONY VILLESCAS
Senior Director, Prospect Development
University Development and Alumni Relations
University of California San Francisco

CHARLES SNYDER
Director of Prospect Management and Advancement Research
NOVA Southeastern University