AHP Webinar: A Pipeline for the Future: Building a Strong Middle Donor Program
You’re maintaining relationships with your top donors and grateful patients. You’re implementing an annual fund strategy. But are you missing out on the middle? Donors that fall in between annual and major giving represent a prime opportunity—if healthcare institutions develop a cohesive strategy for stewarding them. This webinar will walk through the process of building a middle donor program. We will present best practices and share learnings from a health system that has recently implemented a middle donor program.