apra 2019 New Researchers Symposium

Program focuses on four key areas of prospect development: Campaigns, Prospect Research, Prospect Management, and Data Analytics. Also explores fundraising terms and technologies, techniques and resources for finding and analyzing biographical, background, and financial information; introduces participants to corporate and foundation research, and explores how available data can be used to formulate gift capacities and inform fundraising operations. In addition, the program covers guiding concepts related to prospect research, such as navigating ethical considerations in conducting research, best practices for managing and reporting prospect data, and creating quality research products.