AFP Webinar: Cracking the Code of Facebook Fundraising
“How do I turn my Facebook likes into donors?” This question is often asked by nonprofit fundraisers, and the answer hinges on a fundamental truth about Facebook users: people get on Facebook to “get,” not to “give.” Participants in this session will learn a repeatable model to turn Facebook into a sustainable source of new donors.
PRESENTER: Jon Powell As Senior Director of Research and Education, Jon is wholly focused on taking everything the NextAfter team is learning and transforming it into insightful, practical and immediately actionable advice for marketers and fundraisers, regardless of their organization size. Jon knows firsthand the challenges marketers face: he has experience building an entire digital marketing department from scratch as Director of Digital Marketing at B+B SmartWorx. In addition, Jon has already conducted multiple in-depth meta-analyses of the thousands of case studies that are held in the research library of MECLABS Institute, one of the largest independent databases of experiments for marketing and sales in the world.